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Every month a different agency is asked to create a newsletter
for The Greater Miami Advertising Federation. I heard it was our
turn and suggested we create an interactive presentation to be
mailed on floppy-disk instead of the standard 8.5x11 2-color newsletter. Bruce, our executive creative director
and the "Turkel" in TSP, loved the idea.
We got around the various problems of delivering a 12 page newsletter in 1.4 megabytes in several ways:
The main screen is the only 8bit graphic, besides the buttons. Everything else is dithered to 1bit, including the text.Overall, it was a fun project to build, except duping the floppies. "No, no - we'll do that in-house." NEVER AGAIN!
The newsletter got a huge response from AdFed members which wasn't bad for our first interactive project delivered to such a wide audience.
Click on the thumbnail to view the Shocked newsletter in its entirety.
The AdFed "AdVenture" Interactive Newsletter won the following award:
ADDY Gold, Industry Self Promotion
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