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   Click thumbnails to enlarge |
DentiPatch™ is a transoral lidocaine delivery system created
by Noven Pharmaceuticals, Inc. What that really means is that
your dental hygienist can stick this little Band-Aid-like patch
on your gum to numb it before an injection. I call it novocain
for the novocain, but then again I don't have any cavities... The DentiPatch™ web site was launched about 2 weeks after TSP launched the DentiPatch™ introductory campaign consisting of trade print ads and direct mail. The biggest challenge in print advertising was backing up any claims we made with research and the "Prescribing Information" (or PI) - that long, legal-looking page of 7-point text that accompanies ads for Rogaine and other pharmaceutical products. The web gave us the ability to say everything we wanted - with all the proof the FDA requires and then some. The site contains a suggested reading section, several articles are in PDF format appearing just as they did in publication. A digital version of the slide lecture kit - used by dental professionals for lectures - allows users to download full-screen, presentation-ready graphics. And the best part - as far as the client was concerned - was that every word of the PI could be viewed in something larger than 7-point with full color graphs and charts. Instead of just shovelware, we tried our best to make the most of the web: A convention schedule is updated regularly by the clientClick on the thumbnails to the left to view screenshots, or view the site at http://www.dentipatch.com/. |
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